This loyalty program can be launched through multiple methods:

Loyalty card

  • NFC chip on the vehicle
  • QR code on the vehicle
  • RFID Automatic Vehicle ID
  • License Plate Recognition
  • Mobile Loyalty Application

Mobile application is supposedly the best approach towards a loyalty system, as this leverages flexibility and data visibility to both the operator and the end-user. It opens doors for cross-selling, promotional campaigns, marketing, and targeting desired audience, with a surgical precision, through AI integration.

The loyalty application also integrates seamlessly with your B2B fleet customers, and fuel automation integrated mobile wallet for self-service authorization and electronic payment.

The loyalty system with the mobile app covers the following elements.

Loyalty Management Program

  • Define Offers
  • Generate Discount Coupon
  • Generate Vouchers
  • View Transactions /Voucher/Discount
  • Loyalty Rules Definition
  • Loyalty Products/Award/Redeem
  • Setup of Loyalty Rules by Outlet/Partners
  • View Loyalty Points awarded –Transactions
  • Enquiry on Loyalty Points –Journals
  • Redemption Enquiry

Loyalty Cloud Portal – Customer Login

  • Enquiry on Loyalty Transactions
  • Voucher Usage
  • Discount Coupon Consumption

Fleet Management Integration with Loyalty

  • Loyalty & Fleet Addition on Forecourt Payment Terminals and Smart Stores POS
  • Loyalty Transactions
  • Voucher Consumption
  • Discount Issue from Offer Engine
  • Cash/Cash Like/Bank Cards
  • B2C/B2B/Mobile QR/ Card Token/NFC etc.

Self-service Refueling with Loyalty & Fleet Integration

  • Unattended Nozzle Authorization & Mobile Wallet Payment
  • Loyalty Transaction
  • Voucher Consumption
  • Discount Issue from Offer Engine

Unified Messaging Framework

  • Send OTP via SMS
  • Send email messages
  • Send SMS on demand or after a specific transaction type etc.
  • Send Promotional Messages and Reminders

Mobile App Customer Features

  • Customer Registration
  • Buy Vouchers & Coupons
  • View eligible offers, Points Expiry & Transaction History
  • Standard User Admin Operations
  • Refer Friend
  • This model will override the cumbersome promocode issue & consumption in sites,
Customers can use their Loyalty
  • IDs instead

Standard Business Components

  • Management Portal
  • Cloud PB/SmartCentral for Price book Management
  • Promotion Portal for campaign definition
  • Current architecture for Site-HO data flow
  • Current Site Reports
  • Back Office etc. for Delivery/Returns of the items in use for offers

Mobile App Branding

  • Site Reports & BI Analytics
  • Addition of Discounts and Voucher Detail/Summary Reports
  • Addition of Business Intelligence Tools for Loyalty
  • ERP Integration